Great success for ETomaato and the OI Pomodoro da Industria Bacino Centro Sud Italia at Thaifex – Anuga Asia 2025, one of the leading food and beverage trade shows in Southeast Asia.
The European project’s booth attracted a large number of visitors, including buyers, industry professionals, and local chefs, all eager to discover the quality and versatility of European tomatoes. Promotional activities included live cooking shows, tastings, and B2B meetings, all focused on highlighting the value of European produce on the global stage.
The initiative received strong interest from the Asian audience, impressed by the heritage, sustainability, and authentic flavor of European tomatoes. ETomaato’s presence at Thaifex marks a significant step forward in promoting European agri-food products and expanding into new international markets.
