The European tomato continues its journey of international promotion and lands in Malaysia with an important in-store promotional initiative.
A strategic initiative at the heart of Asian large-scale retail
The project will take place on 16 and 17 December 2025, from 9:30 a.m. to 1:30 p.m., at one of Kuala Lumpur’s most prominent retail locations:
Ben’s Independent Grocer – Publika
Publika Solaris Dutamas
Jalan Dutamas 1, 50480 Kuala Lumpur
A strategic venue, selected to engage consumers who are particularly attentive to product quality, origin and European production standards.
Informing, telling the story, engaging
The activity goes beyond a simple in-store presence. Its goal is to inform and raise awareness among Malaysian consumers about the values that make the European tomato unique:
- certified quality
- high production standards
- traceability and food safety
- strong focus on the supply chain and sustainable agricultural practices
Through direct engagement at the point of sale, the ETOMAATO project strengthens dialogue between Europe and non-EU markets, turning the tomato into a true ambassador of European taste and agri-food culture.
ETOMAATO, a European vision that speaks to the world
“European Tomato – A Red Passion” is much more than a promotional campaign. It is a project that places identity, passion and competitiveness of European products at its core, building solid relationships with fast-growing markets such as Asia.
The Kuala Lumpur stop represents an important milestone in the first year of the project, confirming the commitment to positioning the European tomato as a benchmark of quality beyond the borders of the European Union.
