The ETOMAATO – European Tomato: A Red Passion project continues its international journey and makes a stop in Thailand, with a comprehensive programme of activities addressed to industry professionals, foodservice operators and final consumers.
A structured programme in the heart of Bangkok
Between 20 and 25 January 2026, ETOMAATO will take centre stage in Bangkok with a series of events combining training, live culinary demonstrations and direct in-store experiences, offering a complete narrative of the value of European tomatoes.
Seminars, information and dialogue with professionals
The programme opens on 20 January 2026 at 2:00 p.m. with a technical seminar hosted at TICC Connect – Thai-Italian Chamber of Commerce, addressed to operators, stakeholders and professionals from the agri-food sector.
The seminar represents an important opportunity to explore the key strengths of European tomatoes, including:
- certified quality
- food safety
- traceability
- sustainable production models
It also provides a valuable platform for dialogue between Europe and the Asian market, fostering knowledge exchange and long-term relationships.
Cooking shows: European tomatoes meet international cuisine
Alongside training activities, the project focuses on experiential engagement.
Two cooking shows are scheduled: the first on 20 January at 4:00 p.m. at TICC Connect, and the second on 22 January at 5:30 p.m. at Biscotti Restaurant, Anantara Siam Bangkok.
Through cuisine, European tomatoes become a universal language, showcasing their versatility, flavour and quality while engaging with different gastronomic cultures and inspiring chefs, professionals and local audiences.
Retail promotion: putting consumers at the centre
From 23 to 25 January 2026, ETOMAATO moves into the heart of large-scale retail, with an in-store promotional activity at Gourmet Market, Siam Paragon, one of Bangkok’s most iconic shopping destinations.
Here, the final consumer takes centre stage, thanks to direct interaction with the product and with the values it represents: European origin, high quality standards and strong attention to the supply chain.
ETOMAATO: a European strategy that speaks to the world
The activities in Thailand confirm the integrated approach of the ETOMAATO project, which combines information, promotion and experience to strengthen the positioning of European tomatoes on international markets.
Bangkok thus represents a strategic milestone in a broader journey aimed at making European tomatoes true ambassadors of quality, culture and passion, well beyond the borders of the European Union.
