The international promotion journey of ETOMAATO – European Tomato: A Red Passion continues, returning to Thailand at the end of January 2026 with a new initiative dedicated to large-scale retail distribution.
In-store promotion in the heart of Bangkok
From 30 January to 1 February 2026, ETOMAATO will be present at Gourmet Market – EmQuartier, one of Bangkok’s most prominent and high-traffic shopping destinations.
The in-store promotion will take place from 10:00 a.m. to 7:00 p.m., offering extended opportunities for direct interaction with local consumers in a high-visibility retail environment.
Gourmet Market – EmQuartier
695 Sukhumvit Road, Khlong Tan Nuea, Watthana
Bangkok 10110
Putting consumers at the centre of the strategy
With this initiative, the ETOMAATO project further consolidates its presence within international retail channels, focusing on direct engagement with end consumers.
The in-store promotion represents a strategic opportunity to:
- highlight the European origin of the product
- communicate high quality and production standards
- strengthen perceptions of reliability and food safety
In a dynamic and competitive market such as Asia, physical presence at the point of sale becomes a key tool for building awareness and trust around European tomatoes.
ETOMAATO: continuity and consistency in international actions
The Bangkok initiative is part of a broader programme of activities planned for 2026, aimed at strengthening the positioning of European tomatoes in non-EU markets through targeted, consistent and ongoing actions.
The promotion at Gourmet Market – EmQuartier confirms the ETOMAATO project’s approach: bringing the value of European products directly to where purchasing decisions are made, turning the retail space into a place for information, engagement and promotion of the European agri-food supply chain.
