The activities of the European project “EUROPEAN TOMATO A RED PASSION – ACRONYM ETOMAATO – Project No. 101194283 – EU Grants: AGRIP SIMPLE 2024” continue, funded under Regulation (EU) 1144/2014 on information and promotion measures concerning agricultural products implemented in the internal market and in third countries.
As part of the First Year of implementation, two strategic countries for the promotion of European tomatoes – Malaysia and Singapore – will host institutional events dedicated to the press, operators, and stakeholders in the agri-food sector.
Events scheduled
🇲🇾 Kuala Lumpur – Malaysia
- 24 September 2025, 10:00 a.m. – 12:30 p.m.
Press conference at Kuala Lumpur Convention Centre (Hospitality Lounge 4, Hall 4, Ground Floor). - 24 settembre 2025, ore 14.00 – 16.30
Seminario tecnico presso lo stesso centro congressi.
🇸🇬 Singapore
- 26 September 2025, 11:00 a.m. – 12:00 p.m.
Press conference at the Dutch Pavilion – Shangri-La Hotel, 22 Orange Grove Rd, Singapore 258350. - 26 settembre 2025, ore 15.00 – 16.30
Seminario tecnico presso la stessa sede.
The Etomaato project aims to:
- promote awareness and consumption of European tomatoes in Asian markets;
- highlight the values of quality, safety, and sustainability that characterize the supply chain;
- create opportunities for dialogue with media, opinion leaders, and professionals in the catering and distribution sectors.
These initiatives represent a key step in strengthening the presence of European agricultural products in international markets, spreading the values of a supply chain that combines tradition, innovation, and respect for the environment.
