FROM EUROPE
to YOUR TABLE
our mission
Etomaato is a project by OI Pomodoro that aims to spread the quality of European tomato in Malaysia, Singapore and Thailand, countries with a constant food culture evolution and a big interest in gourmet products coming from Italy.
European tomatoes are also synonymous with safety and culinary tradition and their authentic taste and versatility in cooking are appreciated worldwide. Therefore, our goal is to bring their quality and high production standards in the Asian market.
our vision
OI Pomodoro and Etomaato wants to promote a sustainable and healthy diet through the use of European tomato. Consumers can enjoy a genuine, flavorful, and versatile ingredient, perfect for enhancing everyday cooking with certified and carefully controlled production method.
Promoting European tomatoes not only enhances consumers’ culinary experience but also supports a sustainable and mutually beneficial development model.
our target
Final Consumers:
To raise awareness and appreciation of European products among those who seek high quality and food safety.
Industry Professionals:
Including procurement managers for large-scale retail (GDO) and the HORECA sector, professional associations (chefs, bakery, and restaurant industry), and distribution operators.
Media Operators:
Sector-specific press, Key Opinion Leaders, and influencers in food & beverage, cooking, wellness, nutrition, travel, and sports.
Why to choose
European tomato preserves
Integrated Controls Across the Entire Supply Chain
Risk-Based Interventions:
Actions guided by risk analysis to prevent potential hazards.
Primary Responsibility of Each Operator:
Accountability for products manufactured, processed, imported, marketed, or distributed.
Product Traceability:
Full tracking of products throughout the entire supply chain.
Consumer as an Active Participant in Food Safety:
Encouraging informed choices and proper food handling practices.
